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Scsi's WebKISS™ Guide #8: Want to Increase Your Search Engine Rankings?

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Major Headings for Scsi's WebKISS™ Guide #8: Want to Increase Your Search Engine Rankings? Page

Among the major points covered in this document are the following:

NOTE: Relevant hyperlinks are included within the associated paragraphs to make your browsing session productive and all the more enjoyable.

What Can Be Learned By Reading And Applying What Is Contained In This Scsi WebKISS™ Guide?

Purpose

The purpose of Scsi's WebKISS™ Guide #8: Want to Increase Your Search Engine Rankings? Web page is three-fold:

  1. Provide Web site personnel with absolutely irrefutable (read: convincing beyond any doubt) proof that adoption of Scsi's "Perfect 10" Web Site Standard with its underlying set of Scsi's Web Best Practices will contribute significantly toward accomplishing this ever-in-demand objective -- and save both time and money in the long run, as well.
  2. Outline a general approach for companies to follow that should lead to the realization for their Web site(s) of all three constantly-sought-after (read: "triple hitter") goals among search engine rankings, namely: Findability (at a minimum); Visibility (somewhere well up the list); and Prominence (at or very near the top of the list).
  3. Ultimately, reach the desired end-point goal of climbing Scsi's Search Engine Optimization "Triple-Hitter" Pyramid to prominence -- by adopting, learning exactly how to implement, and committing to adhering to as many of Scsi's Web Site Best Practices as are practicable within your company's Web site design(s).

Scsi's "Triple-Hitter" Search Engine Optimization Pyramid

This triple-hitter graphic hyperlinks to Scsi's Contact Us page.

Why Do It?

Rest assured that once one or more of Scsi's ten Web Best Practices -- that any World Class Level Web site should strive to provide its visitors -- are implemented, they will provide your company with a cost-effective (read: design-in once; use forever) solution for sustaining high organic search engine rankings -- and do so regardless of what search engines may be used to locate your Web site's pages.

Convince Yourself Beforehand That Scsi's Best Practices Really Do Work.

Okay, so how can Scsi most easily get you to see the benefits behind laying a proper foundation using Scsi's Best Practices? By example would seem to be the most obvious approach.

For perusal convenience, Scsi has arranged a representative collection of keyword search phrases and their respective google.com-based search engine non-sponsored (read: organic/natural) rankings in ascending order according to total number of Web pages found. Please note that the currently indicated values will likely vary, over time). Additionally, accompanying each bulleted result are some related comments shown within the adjacent pairs of parentheses.

Before you look at those extensive results, however, you might wish to know how to make these very determinations for yourself. Don't worry. It's easy to do and is explained below.

Learn How To Prove For Yourself That Scsi's Currently-reported Results Are Reasonably Accurate.

  1. Select a phrase to "put to the test" in real time.
  2. Copy and paste that selected search phrase into a Google-based Search Engine window (e.g., make use of Scsi's dual-domain search window -- or open a new window if you prefer that approach).
  3. Be sure to select the "WWW" radio button to specify the search to be throughout the entire Internet domain.
  4. Select the Search button to initiate the actual search.
  5. When the results appear, view and note where the sonoffconsulting.com-based Web pages actually appear.
  6. Select the Back button to return to this Web page and compare the just-viewed results with what is currently indicated as recent Google.com Search Engine-based results.
  7. Draw your own conclusion(s) about the reasonableness of the currently-listed results.
  8. Repeat this general procedure for any other phrases listed below -- or anywhere else for that matter on the Scsi P&KT Web site's pages -- until you are satisfied as to the validity of this process.

What's the Point of this Learning-By-Doing Exercise?

Once you do this sequence a few times, it will become second nature for you. You'll probably show all your friends and associates just how easy and informative this proves to be. Moreover, you will be learning firsthand how to appreciate the power underlying adherence to Scsi's "Perfect 10" Web Site Standard.

Actual Results of Specific Google.com Search Engine-based Searches

To give you proof positive that Scsi's search engine optimization (SEO) Best Practices automatically do achieve what is claimed, five categories -- defined and selectable immediately below for your convenience -- of resulting search engine rankings are listed below.

  • SEO Category 1: For total Web page counts of less than 100,000 pages
  • SEO Category 2: For total Web page counts of between 100,000 and 10,000,000 pages
  • SEO Category 3: For total Web page counts of between 10,000,000 and 100,000,000 pages
  • SEO Category 4: For total Web page counts of between 100,000,000 and 1,000,000,000 pages
  • SEO Category 5: For total Web page counts of more than 1,000,000,000 pages

NOTE: In most cases, hyperlinks to the associated Web pages associated with each cited keyword search phrase are provided and allow for immediate detailed examination of the respective Web page's contents.

SEO Category 1: Search Engine Rankings Involving Total Web Page Counts Of Less Than 100,000 Pages

  • stcew evaluation (1 and 2 out of 10 ... reveals the prominence for Scsi's Test Criteria Evaluation Worksheet STCEW tool that anyone can freely use and which is cited in Scsi's WebKISS™ Guide #10: Want a Free STCEW Tool-based Evaluation of Your Web Site's Pages? See for yourself how easy it can be for anyone to both quickly and reliably assess the degree of conformance of any Web site's pages to each of Scsi's set of ten Web Best Practices -- Best Practices that every striving-to-be World Class Level Web site should adopt and implement for their resulting "win-win" benefits that visitors, prospects, customers, users, and company personnel will see manifested as a result.)
  • stcew (1 and 2 out of 69 ... also reveals the prominence of Scsi's STCEW acronym that stands for Scsi's Test Criteria Evaluation Worksheet (STCEW) Tool that anyone can freely use and which is detailed in Scsi's WebKISS™ Guide #10: Want a Free STCEW Tool-based Evaluation of Your Web Site's Pages?.)
  • best practice auto-resize (widthwise) (1 through 2 out of 79 ... demonstrates "one-and-only-one" prominence of sonoffconsulting.com's domain which always adheres to Scsi's Best Practice #7 Web page and Scsi's Graphics-based Home Page, respectively.)
  • findability visibility prominence (3 out of 566 ... these three words result in achieving a "triple-hitter" -- of findability, visibility, and prominence " -- in the Google.com-based search engine results --- for Scsi's WebKISS™ Guide #6: What's the Return-On-Investment Rationale for adopting Scsi's World Class Level Best Practices?.)
  • scsi's proof (1 and 2 out of 569 ... demonstrates both a highly selective word pairing and achievement of prominence for Proof that this is a "World Class level" Web site and Scsi's Access Keys Web pages, respectively.)
  • webkiss guide (1 and 2 out of 2,080 ... illustrates findability, visibility, and prominence (read: a "triple-hitter" combination) for Scsi's Your WebKISS™ Guides Resource Page and Scsi's WebKISS™ Guide #10: Want a Free STCEW Tool-based Evaluation of Your Web Site's Pages? Web pages, respectively, for more details.)
  • word wrapped truncation-free printout (3 and 4 out of 2,800 ... reveals prominence for the PDF file associated with Scsi's Web Best Practice #8 and Scsi's "Perfect 10" Web Site Standard: Part 2 Web pages, respectively.)
  • sonoff (1 and 2 out of 3,620 ... obviously, this may at first appear to be a "no biggie" but it does provide for name recognition and prominence for Scsi's Home and Scsi's Profile Web pages, respectively.)
  • scsi's page (1 and 2 out of 5,740 ... illustrates the strength of Scsi's WebKISS™ Guides and Scsi's "Perfect 10" Web Site Standard Web pages, respectively.)
  • integral effective dual-domain search window (1 and 2 out of 10,600 ... points out the relative uniqueness of Scsi's Web Best Practice #5 -- a true productivity offering from Scsi that should be demanded of every Web site that claims to provide ease-of-search on every Web page and its associated viewable/downloadable PDF file, respectively.)
  • scsi's (1 and 2 out of 20,700 ... demonstrates prominence level for Scsi's "Perfect 10" Web Site Standard and Scsi's WebKISS™ Guides and represents a major accomplishment in reaching prominence level for Sonoff Consulting Services, Inc. [Scsi] -- given that there is a mature and long-standing Small Computer System Interface (SCSI) that has been around and in use since pre-Internet times.)
  • ubiquitous web access first-pass solution (1 and 2 out of 24,300 ... clearly demonstrates prominence level for Scsi's Graphics-based Home Page and Home Page Web pages, respectively. For specific information about this objective, read the description provided in the section Scsi's Working Definition of Universal Web Accessibility and Web Usability of Scsi's Expanded Home Page).
  • how to fill a web page widthwise (2 and 3 out of 25,600 ... leads searchers for such information directly toScsi's Web Best Practices #5 and #7, respectively, as helpful guides toward addressing this particular topic.)
  • graphics-based (6 out of 32,200 ... Such prominence for Scsi's Graphics-based Home page is more than somewhat surprisingly given the less restrictive two-word search phrase.)
  • best practice dual-domain search option (1 and 2 out of 34,600 ... demonstrates prominence and will lead to Scsi's Web Best Practice #5 Web page and its associated viewable/downloadable PDF file, respectively.)
  • 271 Saxony Drive (4 and 5 out of 36,800 ... specifically demonstrates the importance of Scsi's P&KT Web site's Best Practice #9 and exemplifies the prominence of Scsi's Contact Us Web pages, respectively.)
  • accesskey-initiated operations (1 and 2 out of 38,800 ... top-level prominence results for Scsi's Scsi's Access Keys and Scsi's WebKISS™ Guide #8: Want to Increase Your Search Engine Rankings? Web pages, respectively.)
  • total access tagline (1 out of 43,200 ... clearly demonstrates a world-class level prominence for Scsi's WebKISS™ Guides Web Page.)
  • needle-in-the-haystack professional organization (42 out of 83,100 ... illustrates prominence for Scsi's High-end Technology Web page.)
  • assure full conformance (6 and 7 out of 93,100 ... achieves prominence ranking for Scsi's Proof that this is a "World Class level" Web site and Scsi's About Us: Clients Web pages, respectively.)

SEO Category 2: Search Engine Rankings Involving Total Web Page Counts Of Between 100,000 And 10,000,000 Pages

  • web site-related productivity (8 and 9 out of 119,000 ... are associated with Scsi's Productivity: Contact Us and Recommended Reading pages, respectively.)
  • ubiquitous web access achieved (4 and 5 out of 129,000 ... clearly demonstrates prominence level for Scsi's Home page and for Scsi's Use Any Browser -- by Design! Web page, respectively.
  • best practice hyperlink help text (3 and 6 out of 128,000 ... demonstrates prominence and will lead to Scsi's Best Practices #3 and #6 Web pages, respectively.)
  • scsi total access (3 and 4 out of 221,000 ... clearly demonstrates a world-class level prominence for Scsi's WebKISS™ Guide #11: TOTAL ACCESS ... So What? and Scsi's WebKISS™ Guides Web pages, respectively.)
  • scsi Profile page (1 and 2 out of 272,000 ... convincingly illustrates the top two prominence levels are achieved as Google.com's search engine-based results for this particular keyword phrase.)
  • productivity hyperlinks (3 and 4 out of 329,000 ... clearly is a respectable prominence ranking for Scsi's Tips and Notes and Scsi's Focusing on Productivity Web pages, respectively.)
  • productivity knowledge transfer web site (1 and 2 out of 346,000 ... demonstrates the prominence of Scsi's P&KT Web site's Home and Productivity pages for finding out how both companies and individuals can achieve increased productivity and knowledge transfer skills, methods, and techniques.)
  • major navigation hyperlinks (1 and 2 out of 401,000 ... demonstrates the prominence of Scsi's P&KT Web site's NAVIGATION and Graphics-based Home Page pages, respectively.)
  • keyboard-based productivity (1 and 2 out of 451,000 ... illustrates the prominence of Miscellaneous and Scsi's About Scsi Web pages, respectively.)
  • knowledge transfer-related matters (3 and 4 out of 665,000 ... leads to Scsi's _About Scsi and Productivity Web pages, respectively, and clearly illustrates Scsi's Web site's prominence level search engine ranking for this particular keyword phrase.)
  • best practice validation web standards (5 and 6 out of 668,000 ... demonstrates first-page prominence that will lead the searcher to Scsi's Best Practice #10 and Tips and Notes Web pages, respectively.)
  • scsi do exactly page (1 and 3 out of 1,160,000 ... is a convincing indicator of prominence ... and the value of having a What does Sonoff Consulting Services, Inc. do -- exactly? page and Scsi's Home page, respectively.)
  • ubiquitous web access definition (9 and 10 out of 1,340,000 ... clearly demonstrates prominence level of this phrase (as described in the section Scsi's Working Definition of Universal Web Accessibility and Web Usability of Scsi's Expanded Home Page and on Scsi's Graphics-based Home Page, respectively.)
  • ubiquitous web access (23 and 24 out of 1,470,000 ... demonstrates near-prominence levels for Scsi's Graphics-based Home Page and Expanded Home Page, respectively.)
  • return on investment rationale (1 out of 1,840,000 ... How about this prominence-level result as convincing evidence for return on investment through adherence to Scsi's Best Practices? -- See Scsi's WebKISS™ Guide #6: What's the Return-On-Investment Rationale for adopting Scsi's World Class Level Best Practices? for specifics.)
  • pre-defined access keys (1 and 2 out of 2,710,000 ... reveals Scsi's prominence regarding keyboard-based navigation among Web pages. See Scsi's Access Keys or select the hyperlink on that same Web page to view/download the associated PDF file for further information about this topic.)
  • what scsi does best (1 and 2 out of 2,780,000 ... is a reliable indicator of prominence and excellence proven by adherence to World Class Level Web Site Best Practices and points to Scsi's Productivity and What does Sonoff Consulting Services, Inc. do -- exactly? Web pages, respectively.)
  • best practice user control text size (1 and 2 out of 2,870,000 ... demonstrates top-level prominence levels are associated with Scsi's Best Practice #6 and Scsi's WebKISS™ Guide #8: Want to Increase Your Search Engine Rankings? Web Pages, respectively.)
  • productivity Recommended Reading (1 and 2 out of 2,890,000 ... should be garnering your attention and belief in achieving such top-of-the-heap prominence level search engine rankings exclusively through adherence to Scsi's "Perfect 10" set of Web Best Practices.)
  • validate this web page (9 out of 3,400,000 ... convincingly demonstrates achievement of search engine prominence level for Scsi's WebKISS™ Guide #1: Why Validate a Web Site's Pages?).
  • relevant hyperlinks included (13 and 14 out of 3,530,000 ... illustrates prominence ranking for Scsi's Best Practice #3: Why use more than one Web browser? and Tips and Notes Web pages, respectively. These Web pages also serve Web site visitors by providing user-focused descriptions of all major headings of Scsi P&KT Web site's pages.)
  • proof world class level (1 out of 7,590,000 ... demonstrates number one prominence level for Scsi's Proof that this is a "World Class level" Web site Web page.)
  • Web productivity consulting services (1 and 2 out of 8,030,000 ... readily demonstrates achievement of findability, visibility, and first-page prominence through Scsi's Home Page and Scsi's Focusing on Productivity Web pages, respectively.)
  • focusing productivity (6 out of 8,710,000 ... demonstrates definitely "top tier" productivity search results for Scsi's Focusing on Productivity Web page.)

SEO Category 3: Search Engine Rankings Involving Total Web Page Counts Of Between 10,000,000 And 100,000,000 Pages

  • scsi page (1 and 2 out of 11,700,000 ... reflects findability, visibility, and prominence -- using just two words) -- obtained by Scsi's About Scsi and Scsi's Access Keys Web pages, respectively.
  • productivity focused (4 and 5 out of 12,900,000 ... clearly demonstrates with but two words the prominence of what Sonoff Consulting Services, Inc. is all about. See #9: How Productivity-focused is your Web Site? and Graphics-based Home Page Web pages, respectively, for specific details.)
  • productivity consulting services (10 and 11 out of 13,000,000 ... are highly noteworthy positions for Scsi's Home and Focusing on Productivity Web pages, respectively.)
  • best practice user control navigation (1 and 2 out of 17,300,000 ... demonstrates prominence and will lead to Scsi's Best Practice #4 and #3 Web pages, respectively.)
  • best practice intelligent printing (1 out of 19,100,000 ... demonstrates prominence and will lead to Scsi's Web Best Practice #8 Web page.)
  • need professional assistance (1 and 2 out of 19,300,000 ... is definitely a "triple hitter" of findability, visibility, and prominence for the Need Professional Assistance? Web page and the hyperlink on the same Web page to the associated viewable/downloadable PDF file, respectively.)
  • total access productivity (4 and 5 out of 23,800,000 ... demonstrates prominence for Scsi's Graphics-based Home Page and Scsi's WebKISS™ Guides Web pages, respectively.)
  • contingency page (1 and 2 out of 23,900,000 ... shows prominence for Scsi's visitor-friendly (read: prospect- and customer-centric) and productivity-focused alternative to the ubiquitous (and very shortsighted as well) "Page Not Found (Error 404) results that all too many Web sites exhibit. NOTE: To learn more about what Scsi's contingency page offers you as recovery options, select Scsi's Contingency Page itself and/or the associated viewable/downloadable PDF file hyperlink on that same Web page.)
  • perfect 10 web standard (1 and 2 out of 34,900,000 ... is another indicator that adherence to Web standards contributes significantly to the prominence of Scsi's Web site. See Scsi's Scsi's "Perfect 10" Web Site Standard and #10 Web pages, respectively.) Doesn't this set of results clearly support adherence to Scsi's Web Site Best Practices as a means for achieving prominence in search engine-based rankings?
  • best practice use any browser (1 and 2 out of 35,100,000 ... demonstrates the highest level prominence search engine rankings for Scsi's Web Best Practice #2 Web page and Scsi's #1 Web page, respectively.)
  • productivity focus (19 out of 35,900,000 ... illustrates with but two words the visibility and near-prominence of Scsi's Productivity Focus diagram and Scsi's WebKISS™ Guides Web pages. The diagram clearly provides a means for "seeing the big picture benefits" associated with achieving a World Class Level Web site design implementation.)
  • professional assistance (1 out of 36,200,000 ... supports visibility for the Need Professional Assistance? Web page.)
  • perfect 10 web site standard (1 and 2 out of 37,500,000 ... endorses the prominence of Scsi's Scsi's "Perfect 10" Web Site Standard and Scsi's "Perfect 10" Best Practice #6 Web pages, respectively.)
  • every page fast loading (6 out of 38,400,000 ... clearly demonstrates prominence for Scsi's Best Practice #1.)
  • graphics-based home page (1 and 2 out of 38,800,000 ... illustrates prominence for Scsi's P&KT Web site's Graphics-based Home Page and Scsi's Web Best Practice #3 Web pages, respectively.)
  • world class level best practices (1 and 2 out of 39,300,000 ... exemplifies findability, visibility, and prominence in the world class level best practices arena. Refer to Scsi's Proof that this is a "World Class level" Web site and "Perfect 10" Web Site Standard: Part 2 Web pages, respectively, for more details.)
  • tips notes page (1 and 2 out of 39,500,000 ... is truly a high prominence-level search engine ranking achieved using just three little words that are clearly associated with Scsi's Tips and Notes Web page and its associated PDF file, respectively.)
  • graphics-based page (1 and 2 out of 42,200,000 ... is top-of-the-hill prominence for Scsi's P&KT Web site's Graphics-based Home Page and #4's associated PDF file, respectively.)
  • productivity page (1 and 2 out of 43,800,000 ... illustrates with but two words the prominence of Scsi's Productivity and Focusing on Productivity Web pages, respectively.)
  • world class level web site (1 and 2 out of 47,800,000 ... demonstrates the prominence for Scsi's Proof that this is a "World Class level" Web site and Scsi's Home Page, respectively.)
  • perfect 10 best practices (2 and 3 out of 51,800,000 ... "rock solid" prominence attesting to adherence to Scsi's "Perfect 10" Web Site Standard and Scsi's "Perfect 10" Best Practice #6 Web pages, respectively.)
  • want professional assistance (4 out of 68,700,000 ... is definitely a "triple hitter" of findability, visibility, and prominence for the Need Professional Assistance? Web page.)
  • free evaluation web site's pages (41 out of 76,300,000 ... demonstrates findability, but even more importantly, will lead to discovering Scsi's #10: Want a Free STCEW Tool-based Evaluation of Your Web Site's Pages? Page.)
  • total access so what (2 and 3 out of 83,000,000 ... clearly demonstrates a world-class level prominence for Scsi's WebKISS™ Guide #11: TOTAL ACCESS ... So What? Web page and its viewable/downloadable PDF version, respectively.)
  • perfect 10 web site (5 and 6 out of 95,800,000 ... findability + visibility + prominence exemplified via Scsi's "Perfect 10" Web Site Standard and Scsi's "Perfect 10" Best Practice #6 Web pages, respectively.)
  • perfect 10 web (2 and 3 out of 97,100,000 ... findability + visibility + prominence exemplified once again via Scsi's "Perfect 10" Web Site Standard and Scsi's "Perfect 10" Best Practice #6 Web pages, respectively.)
  • use any browser by design (1 and 2 out of 99,100,000 ... is clearly a prominence ranking for Scsi's Use Any Browser -- by Design! Web page and associated viewable/downloadable PDF file, respectively.)

SEO Category 4: Search Engine Rankings Involving Total Web Page Counts Of Between 100,000,000 Pages and 1,000,000,000 Pages

SEO Category 5: Search Engine Rankings Involving Total Web Page Counts Of More Than 1,000,000,000 Pages

No keyword phrases have yet been encountered that encompass this category of Web page counts. If and when these are established, the results will be placed here.

What's The Point Of Providing You With All These Search Engine Rankings Examples?

Obviously, the above-listed results -- across all but the last of the five wide-ranging SEO categories of Search Engine Rankings -- clearly demonstrate outstanding achievement of search engine-based "triple hitter" results for findability, visibility, and prominence rankings associated with Web pages within the sonoffconsulting.com domain.

Why is this so? Well, the fundamental reason behind attainment of such outstanding search engine rankings is simple: Adherence to Scsi's "Perfect 10" Web Site Standard with its underlying set of Best Practices -- see Part 2 for details -- that every World Class Level Web site should strive to provide its visitors.

Want Some Independent Confirmation That Adherence to Both Web- and Search Engine Optimization-focused Best Practices Will Pay Off?

Need even more proof? Well, with the kind permission of Andy King, President of Web Site Optimization, LLC and author of Speed Up Your Site: Web Site Optimization, you can now directly access Andy's recently published 40-page PDF presentation entitled, "Organic Search Engine Optimization: Best & Worst Practices for Maximum (and minimum) Rankings." and enjoy his strongly-coupled graphical and point-by-point descriptions for why Best Practices are to be adopted, as well as to learn what some of the Worst Practices are that should definitely be avoided in your pursuit of achieving increased Search Engine Rankings for your Web site's pages.

Scsi suggests that you thoroughly examine Andy's highly informative document for yourself. Once you do, Scsi believes that you will become convinced that embracing these Web Site Best Practices will prove to be a truly "win-win" approach (read: a knockout "one-two-three triple-hitter" of findability, visibility, and prominence) that all companies' technical and management personnel should fully understand, appreciate, adopt, and vigorously apply to each and every one of their respective Web sites.

How Can You Achieve "Triple-Hitter" Results For Your Web Site's Pages?

Scsi's answer to the above question is both straightforward and obvious -- if you have followed the above-listed content through to this point: You must commit to and focus your efforts toward implementing as many of Scsi's World Class Level Web Best Practices as possible.

Yes, it's really that simple. However, just wishing to have this solution in place will not make it happen, of course.

Next, let's cover specific details to keep in mind for reaching this most worthwhile, profitable, and productive objective of increasing Search Engine Rankings:

Focus Efforts Toward Achieving Customer-centric Web Site Design Objectives.

To get your bearings and begin to establish directions to move to address the numerous issues involved, Scsi suggests that you start by getting definitive answers to questions such as these:

  • What design issues have to be brought to light to even begin the process of tailoring a solution for getting from where you are now to where you want to be with the yet-to-be-redesigned Web site?
  • Who is best equipped to make such assessments and do so impartially in order to best serve the company's overall business objectives?
  • In what ways can the various facets of assessment, design, implementation, testing, and maintenance be approached and completed successfully?
  • What tools and documentation needs to be generated to keep all parties concerned working from the same road map?
  • What manner of checks and balances can be established and adhered to so as to minimize either overlaps, gaps, or conflicting activities along the way?

Provide Textual Content, Including Meaningful Anchor Text Descriptions, On Every Web Page.

Okay, by now you should have convinced yourself that Scsi's Best Practices really do all of what they are claimed to do and that you need to focus your attention on details. Now, you must want to roll up your sleeves and get started and are likely asking the question, "What's next to know and practice?"

Know this: People everywhere are busy. They always want to be provided with information they are seeking and to obtain it quickly and with a minimal amount of effort on their part. Whatever it is that can be incorporated into a Web site that will make such customer-centric tasks easy for them to perform and complete -- preferably as seamlessly as possible -- will place your Web site at the top of their list of Internet-based "tools" for getting things done. Why? Because they will appreciate that they will become freed to pursue other activities all that much sooner.

What does this mean in terms of Web content? You should always provide substantial textual content, including meaningful anchor text descriptions, on every Web page, and here are some reasons for this statement:

  1. Realize that garnering of high search engine rankings in Google or any other search engine of your choice is built upon adherence to the "Content is King" philosophy -- whose basic element is text which conveys information literally -- and (as no surprise to you) text is readily indexable by search engines. In other words, search engines love text.
  2. Search engines really don't deal very well with perceived jibberish, such as JavaScript, plug-ins, graphic images devoid of meaningful and relevant alternative text descriptions.
  3. Search engines do not handle well Web pages that contain broken hyperlinks, that do not validate, or that prove not to be accessible for whatever reason(s).
  4. Search engines seek out and will devour those specific Web pages that are designed to provide meaningful anchor text descriptions and that make use of complete sentences of text.

Maintain Attention To Detail At All Times.

Once you have a list of appropriate questions well underway for what needs to be accomplished, formulate a detailed plan of attack for getting the needed answers, as well as coming up with the qualified personnel (whether inside or outside your company) who can be assigned each of the listed elements to be addressed.

Certainly the details will vary widely in both their breadth and depth for any given Web site, yet the importance of giving undivided attention to each detail cannot be overemphasized as to its importance to the success of the overall implementation process.

Conclusion: It will always take a concentrated effort by knowledgeable and well-informed Web content developers to both address and to satisfy as many of these critical elements as possible before those Web pages are rewarded by the Internet's current breed of search engines with findability, visibility, and prominence.

Seek Professional Assistance.

Because time is of the essence in nearly all professional endeavors, you should weigh carefully whom you will entrust with specific tasks. Moreover, you should always keep in mind the necessity for retaining independent consultants and other professionals who have suitable experience for the tasks at hand to be an integral part of your project team. Skimping on getting the best persons for the job tends to catch up with any project manager who has taken that route. Scsi's advice is to always make effective use of available resources who can assist you toward meeting your goals and objectives in both a timely and cost-effective manner.

Need Help?

Contact Scsi for assistance in making sure that all of these matters are properly identified, planned for, and both efficiently and effectively implemented.

If you have seriously pored over what is described and exemplified throughout the Scsi P&KT Web site's pages, you will understand that Scsi certainly offers you viable approaches and expertise regarding World Class Level Web Site Best Practices. By all means, do not hesitate to contact Scsi for further assistance should you need such help.

Web Page Validation and Contact Information

This Scsi's WebKISS™ Guide #8: Want to Increase Your Search Engine Rankings? Page was last updated, and validated -- to assure full conformance to W3C's XHTML 1.0 Strict, cascading style sheet (CSS), and WCAG Accessibility (Priorities 1, 2, and 3, inclusive) recommendations -- and uploaded on Wednesday, August 5, 2009 at 2:35 p.m. EST by Raymond Sonoff, President of Sonoff Consulting Services, Inc., 271 Saxony Drive, Crestview Hills, KY 41017-2294 USA: Telephone: (859) 261-5908.

Remember: If you have some questions to ask, wish to request additional information about specific topics, or want to send a request for proposal, Scsi will always welcome your inquiries and respond promptly -- often the very same day -- to your e-mail communications. -- Graphic symbol of an e-mail envelope.

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