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***** 55-minute Audio Interview: Scsi's "World Class Level" Web site Design *****
SPECIAL NOTE: Learn what Scsi's "World Class Level" Web site design is all about by accessing the 55-minute recorded (audio-only MP3 file, 12 MB in size) interview Cincinnati Business Talk #158 Raymond Sonoff, Web Sites produced by Mike Roth, Cincinnati's longest-trained Sandler Trainer.
Ready to act? Call (859) 261-5908 to immediately reach Raymond Sonoff, President of Sonoff Consulting Services, Inc., 271 Saxony Drive, Crestview Hills, KY 41017-2294 USA. ... or send an e-mail message to "info AT sonoffconsulting DOT com" to get answers to your specific questions, or make immediate use of Scsi's Contact Form 1 Web page, and fill out the form's fields citing whatever you want addressed by Scsi.
NOTE: Relevant hyperlinks are included within the associated paragraphs to make your browsing session productive and all the more enjoyable.
The purpose of Scsi's WebKISS™ Guide #8: Want to Increase Your Search Engine Rankings? Web page is three-fold:
Ready to have Scsi assist your company with achieving these Web site-related objectives? Select the above image to open Scsi's Contact Us Web page.
Rest assured that once one or more of Scsi's ten Web Site Best Practices -- that any World Class Level Web site should strive to provide its visitors -- are implemented, they will provide your company with a cost-effective (read: design-in once; use forever) solution for sustaining high organic search engine rankings -- and do so regardless of what search engines may be used to locate your Web site's pages.
Okay, so how can Scsi most easily get you to see the benefits behind laying a proper foundation using Scsi's Web Site Best Practices? By example would seem to be the most obvious approach.
For perusal convenience, Scsi has arranged a representative collection of keyword search phrases and their respective google.com-based search engine non-sponsored (read: organic/natural) rankings in ascending order according to total number of Web pages found. Please note that the currently indicated values will likely vary, over time). Additionally, accompanying each bulleted result are some related comments shown within the adjacent pairs of parentheses.
Before you look at those extensive results, however, you might wish to know how to make these very determinations for yourself. Don't worry. It's easy to do and is explained below.
NOTE: Some of the keyword phrases are already hyperlinked to allow you to perform the above set of steps automatically -- just to provide you with a means to quickly check those indicated search engine ranking results. Enjoy!
Once you do this sequence a few times, it will become second nature for you. You'll probably show all your friends and associates just how easy and informative this proves to be. Moreover, you will be learning firsthand how to appreciate the power underlying adherence to Scsi's "Perfect 10" Web Site Standard.
To give you proof positive that Scsi's search engine optimization (SEO) Best Practices automatically do achieve what is claimed, five categories -- defined and selectable immediately below for your convenience -- of resulting search engine rankings are listed below.
NOTE: In most cases, hyperlinks to the associated Web pages associated with each cited keyword search phrase are provided and allow for immediate detailed examination of the respective Web page's contents.
Obviously, the above-listed results -- across all but the last of the five wide-ranging SEO categories of Search Engine Rankings -- clearly demonstrate outstanding achievement of search engine-based "triple hitter" results for findability, visibility, and prominence rankings associated with Web pages within the sonoffconsulting.com domain.
Why is this so? Well, the fundamental reason behind attainment of such outstanding search engine rankings is simple: Adherence to Scsi's "Perfect 10" Web Site Standard with its underlying set of Best Practices -- see Part 2 for details -- that every World Class Level Web site should strive to provide its visitors.
Need even more proof? Well, with the kind permission of Andy King, President of Web Site Optimization, LLC and author of Speed Up Your Site: Web Site Optimization, you can directly access Andy's 40-page PDF presentation entitled, "Organic Search Engine Optimization: Best & Worst Practices for Maximum (and minimum) Rankings" and enjoy his strongly-coupled graphical and point-by-point descriptions for why Best Practices are to be adopted, as well as to learn what some of the Worst Practices are that should definitely be avoided in your pursuit of achieving increased Search Engine Rankings for your Web site's pages. Thanks, Andy!
Scsi suggests that you thoroughly examine Andy's highly informative document for yourself. Once you do, Scsi believes that you will become convinced that embracing these Web Site Best Practices will prove to be a truly "win-win" approach (read: a knockout "one-two-three triple-hitter" of findability, visibility, and prominence) that all companies' technical and management personnel should fully understand, appreciate, adopt, and vigorously apply to each and every one of their respective Web sites.
Scsi's answer to the above question is both straightforward and obvious -- if you have followed the above-listed content through to this point: You must commit to and focus your efforts toward implementing as many of Scsi's World Class Level Web Site Best Practices as possible.
Yes, it's really that simple. However, just wishing to have this solution in place will not make it happen, of course.
Next, let's cover specific details to keep in mind for reaching this most worthwhile, profitable, and productive objective of increasing Search Engine Rankings:
To get your bearings and begin to establish directions to move to address the numerous issues involved, Scsi suggests that you start by getting definitive answers to questions such as these:
Okay, by now you should have convinced yourself that Scsi's Web Site Best Practices really do all of what they are claimed to do and that you need to focus your attention on details. Now, you must want to roll up your sleeves and get started and are likely asking the question, "What's next to know and practice?"
Know this: People everywhere are busy. They always want to be provided with information they are seeking and to obtain it quickly and with a minimal amount of effort on their part. Whatever it is that can be incorporated into a Web site that will make such customer-centric tasks easy for them to perform and complete -- preferably as seamlessly as possible -- will place your Web site at the top of their list of Internet-based "tools" for getting things done. Why? Because they will appreciate that they will become freed to pursue other activities all that much sooner.
What does this mean in terms of Web content? You should always provide substantial textual content, including meaningful anchor text descriptions, on every Web page, and here are some reasons for this statement:
Once you have a list of appropriate questions well underway for what needs to be accomplished, formulate a detailed plan of attack for getting the needed answers, as well as coming up with the qualified personnel (whether inside or outside your company) who can be assigned each of the listed elements to be addressed.
Certainly the details will vary widely in both their breadth and depth for any given Web site, yet the importance of giving undivided attention to each detail cannot be overemphasized as to its importance to the success of the overall implementation process.
Conclusion: It will always take a concentrated effort by knowledgeable and well-informed Web content developers to both address and to satisfy as many of these critical elements as possible before those Web pages are rewarded by the Internet's current breed of search engines with findability, visibility, and prominence.
Because time is of the essence in nearly all professional endeavors, you should weigh carefully whom you will entrust with specific tasks. Moreover, you should always keep in mind the necessity for retaining independent consultants and other professionals who have suitable experience for the tasks at hand to be an integral part of your project team. Skimping on getting the best persons for the job tends to catch up with any project manager who has taken that route. Scsi's advice is to always make effective use of available resources who can assist you toward meeting your goals and objectives in both a timely and cost-effective manner.
Contact Scsi for assistance in making sure that all of these matters are properly identified, planned for, and both efficiently and effectively implemented.
If you have seriously pored over what is described and exemplified throughout the Scsi P&KT Web site's pages, you will understand that Scsi certainly offers you viable approaches and expertise regarding World Class Level Web Site Best Practices. By all means, do not hesitate to contact Scsi for further assistance should you need such help.
NAVIGATION: Skip to MAIN HEADING of this page, view or download a PDF version of this Web page's main contents (including associated hyperlinks), jump to TOP of this page, or visit the Portal, Home, Expanded Home, Graphics-based Home, About Scsi, Site Map, Productivity, Scsi's WebKISS™ Guides, Other Web Sites, or Contact Us page of the Scsi P&KT Web Site.
Call (859) 261-5908 to immediately reach Raymond Sonoff, President of Sonoff Consulting Services, Inc. (Scsi), 271 Saxony Drive, Crestview Hills, KY 41017-2294 USA, send an e-mail message to "info AT sonoffconsulting DOT com" to get answers to your specific questions, or access Scsi's Contact Form 1 Web page (or the thumbnail image provided below), and fill out the form's fields citing whatever you want addressed by Scsi.
Remember: If you have some questions to ask, wish to request additional information about specific topics, or want to send a request for proposal, Scsi will always welcome your inquiries and respond promptly (often the very same day).
This Scsi's WebKISS™ Guide #8: Want to Increase Your Search Engine Rankings? Page was last updated, and validated -- to assure full conformance to W3C's HTML5, cascading style sheet (CSS3), and WCAG Accessibility (Priorities 1, 2, and 3, inclusive) recommendations -- and uploaded on Wednesday, February 10, 2016 at 4:20 p.m. ET by Raymond Sonoff, President of Sonoff Consulting Services, Inc., 271 Saxony Drive, Crestview Hills, KY 41017-2294 USA: Telephone: (859) 261-5908.