Scsi's WebKISS™ Guide #12: What Does Your Company Web Site Convey About Customer-Centric Focus? | Call (859) 261-5908 for assistance.

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Major Headings for Scsi's WebKISS™ Guide #12: What Does Your Company Web Site Convey About Customer-Centric Focus?

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NOTE: Relevant hyperlinks are included within the associated paragraphs to make your browsing session productive and all the more enjoyable.

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Purposeful Design is Essential for Effective Communications

Scsi's "Web-based Keep-It-Simple, Sonoff" document -- Scsi's WebKISS™ Guide #12: What Does Your Company Web Site Convey About Customer-Centric Focus? highlights numerous "failure to communicate" Web site design situations that should be collectively addressed to better serve both prospective and existing customers.

Why bother? It's good business and it makes economic sense as well. For by taking proactive customer-centric steps, you will contribute significantly toward maximizing return-on-investment (ROI) in your company's Web sites.

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What Should Always Be Provided?

To start off with a highly optimistic business-driven stance, namely that every company's dominant objective should be to convey information and useful content to every prospective customer, client, and all visitors to its Web site(s), Scsi enumerates below a list of essential design and implementation elements that every company Web site should address in depth.

  1. Adherence to Scsi's Web Site Best Practices to assure that the entire Web site is productivity-focused)
  2. Citations of Authorship, Date(s) of Publication, etc.
  3. Contact Information
  4. Hyperlinks to Supporting References
  5. Inform Web Visitors, Prospects, and Customers What Your Company Offers as its Products and/or Services -- and Why They Should Consider Doing Business with Your Company.
  6. Search Functionality (see Scsi's Web Best Practice #5 for more information about Scsi's implementation.)
  7. Site Map
  8. Navigation Elements (view Scsi's Web Best Practice #4 for more details.)
  9. Thorough Content Coverage
  10. Web Accessibility Factors
  11. Web Usability Factors

 

Most of the above-mentioned topics are rather self-explanatory. However, in the interests of being more complete, here are some additional comments for your examination and reflection.

  1. Contact information should be both easily located and provide several options (e-mail; phone number(s), regular mail address, and so on).
  2. Save time for your Web site visitors by providing as many of the above-listed essentials as possible. They will reward you with their business, as well as recommend to their associates and friends to visit your Web site to appreciate how much thoughtfulness and customer-centric focus is present among its Web pages.
  3. Don't skimp on providing supporting and illustrative information that will better educate your Web site visitors so that their decisionmaking task will be eased by your having been so thorough in your content, coverage, and explanations.
  4. By clearly explaining things and making navigation schemes almost intuitive, your Web site will stand out from those which might be classified as falling into the "take it or leave it" league of "also-rans" that never really understood what it takes or means to be customer-centric.
  5. Recognize this challenge as a true "win-win" situation: Your Web site will almost certainly achieve improved Search Engine Optimization (SEO) rankings (see Scsi's WebKISS™ Guide #8: Want to Increase Your Search Engine Rankings? for more details) when you adopt and implement Scsi's Web Site Best Practices.

 

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What Is Perhaps Less Glaringly Missing?

Listed below in alphabetical order are some categories of customer-centric matters that most Web sites fail to provide relevant information about (or specific implementations of) on at least one Web page.

  1. Accessibility-related Implementations
  2. Consistent Page Layouts
  3. Definitions of Terms and Acronyms
  4. Graceful Error Handling Processing (See Scsi's Contingency Page, for an example)
  5. Logical Sequences in Content Presentation
  6. Page Content's Date and Timestamp
  7. Privacy Policy (see Scsi's Privacy Policy for a specific implementation example.)
  8. User-focused Signposts (see Scsi's Web Best Practice #3 for more information.)

 

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With Some Effort What Could Easily Have Been Done Better?

Listed below in alphabetical order are some categories of customer-centric matters that most Web sites seldom encounter but which Scsi suggests be adopted and implemented by any information dissemination-focused company.

  1. Convenient E-mail-based Feedback Hyperlinks
  2. Cross References provided among Web site's related Web pages
  3. Downloadable PDFs (with associated hyperlinks embedded) of Web Page Contents
  4. Intelligent Printing-related Options (access Scsi's Web Best Practice #8 for more information)
  5. Keep-It-Simple Architectural Elements and Alternatives to avoid any need for requiring use of Scripting, Multimedia, various Plug-Ins, and so on.
  6. Liquid Layout Design to readily accommodate various size display screens and browser window resizing. (Access Scsi's Web Best Practice #7 for more details.)
  7. Meaningful Naming of Files and Directories
  8. Simplified Navigation (examine Scsi's Access Keys for specific examples.)
  9. User-Controlled Text Resizing (Access Scsi's Web Best Practice #6 for more details.)

 

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What Actions Should You Take Next?

What are some of the takeaways from this presentation? That depends on what side of the fence you are on, namely: 1) Web site owner and/or content developer, or 2) Web site visitor, prospective customer, or existing customer.

So, the following list may apply to one or both categories and should be applied accordingly.

  1. Before making any Major Web Site Design Changes, Inform Web Visitors of Anticipated Changes and Ask for Specific Feedback
  2. Focus on Addressing What Web Visitors, Prospects, and Customers Want Answered
  3. Periodically Revisit Your Web Pages to Update Content to assure its Usefulness
  4. Provide Web Site Feedback and Critiques Indicating the Good, the Bad, and the (downright) Ugly Observations that Every Company Should Receive from its Web Visitors, Prospects, and Customers
  5. Retain one or more Independent Reviewers to Assess Your Company's Web Site(s) for Customer-Centricity

 

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NAVIGATION: Skip to MAIN HEADING of this page, view or download a PDF version of this Web page's contents (including associated hyperlinks), jump to TOP of this page, or visit the Portal, Home, Expanded Home, Graphics-based Home, About Scsi, Site Map, Productivity, Scsi's WebKISS™ Guides, Other Web Sites, or Contact Us page of the Scsi P&KT Web Site. Also, be sure to learn about Scsi's Access Keys to increase your keyboard-based productivity on this Web site.

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Need immediate assistance?

Call (859) 261-5908 to immediately reach Raymond Sonoff, President of Sonoff Consulting Services, Inc. (Scsi), 271 Saxony Drive, Crestview Hills, KY 41017-2294 USA, send an e-mail message to "info AT sonoffconsulting DOT com" to get answers to your specific questions, or access Scsi's Contact Form 1 Web page (or the thumbnail image provided below), and fill out the form's fields citing whatever you want addressed by Scsi.

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Remember: If you have some questions to ask, wish to request additional information about specific topics, or want to send a request for proposal, Scsi always welcomes inquiries and will respond promptly (often the very same day).

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Web Page Validation and Contact Information

This Scsi's WebKISS™ Guide #12: What Does Your Company Web Site Convey About Customer-Centric Focus? page was last updated, validated to assure full conformance to W3C's HTML5, CSS3, and WCAG Accessibility (Priorities 1, 2, and 3, inclusive) recommendations -- and uploaded on Wednesday, February 10, 2016 at 4:20 p.m. ET by Raymond Sonoff, President of 271 Saxony Drive, Crestview Hills, KY 41017-2294 USA: Telephone: (859) 261-5908.

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